As the US TikTok ban looms, here’s how Alyssa McKay grew a brand via Snapchat

By Alma Fabiani

Published May 27, 2024 at 09:00 AM

Reading time: 3 minutes

As a potential ban of TikTok in the US looms, Alyssa McKay’s journey offers valuable insights into how content creators can (and should) diversify their platforms and revenue sources.

Alyssa McKay first captivated audiences with her lip-syncing videos back in TikTok’s Musical.ly days, bringing scenes from Mean Girls and Pretty Little Liars to life. Her content quickly amassed a huge following, laying the foundation for her expansive presence across various social media platforms. Today, at only 24, she stands out not just as a TikTok influencer but as a versatile creator who has skillfully navigated the evolving landscape of digital content, especially through her groundbreaking work on Snapchat.

@alyssamckayyy

Drake. This you?

♬ original sound – ALYSSA MCKAY