Craic Is The Independent Zine Painting A Modern Portrait Of Northern Ireland

What’s the Craic, lads?

Prepped and primed to give your bookshelf a healthy dose of Northern Irish charm, James Robinson is back with a second issue of his independent zine, Craic.

The London-based image-maker launched the project in 2021 when he was living back at home in Ballymoney, just outside of Belfast, during the pandemic. “There was a lot of tension at the time, buses burning, rioting on the streets of Belfast. Everything went a bit AWOL during Covid and around the post Brexit agreement,” says Robinson. “This really motivated me to try and make something positive out of the situation amongst all the bad press Northern Ireland was receiving.”

Originally populated with Robinson’s own photography and styling work – which has seen torsos littered with Tayto crisp packets and everyday blokes turned into leprechauns clad in Paul Mescal-approved O’Neill’s GAA shorts – moving into its second issue, Craic has become a collaborative effort.

“The main overarching theme is ‘Catch Yourself On’, which basically means don’t be ridiculous,” says Robinson.


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