From kinda cute to OK Boomer: Our hot takes on UK political parties’ TikToks ahead of the general election

By Charlie Sawyer

Published Jun 10, 2024 at 04:15 PM

Reading time: 2 minutes

I’ve taken it upon myself to conduct a deep dive into the TikTok pages of the Conservatives, Labour, the Green Party, and Reform UK.

Election season is well and truly upon us, and it’s clear that in 2024, the general public isn’t looking to the tabloids or broadsheets to weigh up their political decision. Instead, they’re turning to the almighty queen of social media, TikTok. Politicians and political parties across the globe have been attempting to utilise the video-sharing app to garner votes for quite some time now. And with the UK general electiondue to take place on 4 July 2024, it’s no surprise that Labour and the Tories are making desperate attempts to ‘slay the house down pussy boots’ their way into Gen Z’s hearts.

To help you separate the cringe from the somewhat creative, I’ve taken it upon myself to conduct a deep dive into the TikTok pages of the ConservativesLabour, the Green Partyand Reform UK. Let’s delve into exactly what these groups consider to be ‘TikTok-worthy content’.


Now, as to be expected, the Tories’ TikTok page is absolutely brimming with awkward and heavily scripted content. The account has just over 57,000 followers and is currently sitting at 545,000 likes. The first video that was posted on the page was of Rishi Sunak addressing the controversial concept of re-introducing national service:


This will change lives #nationalservice #generalelection #uk #rishisunak

♬ original sound – Conservatives