Future Face Is The Innovative Summit Introducing Beauty Brands To New Technologies

Masterclasses we hosted by Kiki World who recently announced a $7M raise backed by Estee Lauder and a16z; FFFace.Me who worked to launch Prada’s Paradoxe fragrance amongst others including Maybelline, Dior, Muggles and Dolce & Gabbana; POAP Studio (Proof of Attendance Protocol) which has created bespoke activations for clients like Charlotte Tilbury, Louboutin, Estee Lauder, Mercedes and Sephora; and The Sandbox and DressX which showed their gamified shopping experience via newly released activation “The Art of the Runway”.

Guests were excited to try the viral Lucibel.le red light-therapy on offer, who have dedicated light bars at The Samaritan and Galeries Lafayette. They have also recently partnered with Dior on for treatments at the maison’s flagship spas.

The event consisted of two panels AI to ROI: How Artificial Intelligence Can Boost the Business of Beautyand Engagement 360: Online, Offline, Bottom Line joined by speakers from YSL Beauty (Delphine Heline), Google (Aurora Straton), EPAM (Nicolas Borgis), Kiki World (Jana Bobosikova), Step’n (Shiti Rastogi Manghani), Bem Builders (Neal Robert), Abi Amé (Yasmin Zeinab), IFF (International Flavours and Fragrances) (Céline Manetta) and fashion AI forecaster Camilla Toro.

Future Face was brought together by partners, Boson ProtocolEPAM, LedgerThe Sandbox, Kiki World and Step’n.

Photography by Lola Mansell.

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